About us

The story of Amarylia Store began back in 2008 with a simple family idea — to create a small business that would bring joy and beauty into people’s lives. What started as just a few shelves with flower bulbs has, over the years, transformed into one of the largest online plant stores in Europe. From the very beginning, we were driven by one dream: to make the magic of flowers accessible to everyone. Today, that dream continues to grow, inspiring gardeners across Europe to “Grow Your Dreams” with us.

Our Mission

We are more than just a store — we are a team of true flower enthusiasts. Every day we work to give people easy access to unique and exclusive Amaryllis bulbs imported directly from Holland. Our mission is to combine high quality with affordability, so that anyone can enjoy the refinement of Amaryllis in their home, garden, or greenhouse. For us, flowers are not only decoration — they are a source of inspiration, warmth, and living beauty that connects people with nature.

Quality You Can Trust

Buying plants online should be simple and reliable. That is why we carefully monitor every stage — from choosing the right producers in the Netherlands to delivering the bulbs directly to your door. Each bulb of Amaryllis is inspected and selected to ensure strong roots, healthy growth, and the ability to bloom again and again. When you decide to buy Amaryllis bulbs online from Amarylia Store, you can be confident that your flowers will arrive in excellent condition and will reward you with impressive, long-lasting blooms.

Our Collection

Our pride is our extensive collection. Today, the Amarylia Store catalog includes nearly 400 varieties of Amaryllis (Hippeastrum) — from timeless classic red varieties to delicate white, pastel, double, striped, and exotic trumpet-shaped forms. About 90% of our assortment comes directly from Holland, where centuries-old traditions of bulb cultivation are combined with modern horticultural innovations. This guarantees that our customers receive only the finest plants that adapt easily, grow quickly, and transform any space into a blooming garden.

Sustainability and Innovation

Behind every choice we make as a store stands a person who lives this passion every day. Vitalii, the founder of Amarylia, is not only an entrepreneur but also a dedicated flower enthusiast who has built close connections with growers and innovators across Europe. Together with his team, he regularly visits international exhibitions and flower shows, ensuring that our catalog reflects not just beauty but also the latest trends and discoveries in the world of floriculture.

For us, flowers are not just a business, but also a responsibility. We believe that gardening should support both people and nature. That is why our cultivation and selection practices are designed to reduce environmental impact, promote biodiversity, and bring innovation into every stage of growing. With Amarylia Store, you can enjoy the elegance of Amaryllis while knowing that your choice contributes to a greener and healthier future.

Exhibitions and Inspiration

Vitalii and our team actively participate in key flower events to stay close to innovations and trends. We pay special attention to exhibitions such as Park Amaryllis Land, Keukenhof, and the Dutch Amaryllis Group Show.

Park Amaryllis Land

Park Amaryllis became the first company in the world to grow Amaryllis in open soil, combining innovation with sustainability. Vitalii closely follows their progress, as they demonstrate new technological opportunities and open perspectives for the sustainable development of the flower industry.

Keukenhof

Every year, Vitalii and his team attend Keukenhof — the international showcase of Dutch floriculture. Over the course of eight weeks, visitors can see more than 7 million bulbs in bloom, while around 500 growers present their living catalogs of cut flowers and potted plants. Keukenhof is not only a breathtaking park but also an important business hub where farmers and breeders share knowledge, form partnerships, and shape the future of the flower industry. Vitalii often brings along his employees so that the team can personally experience the scale, opportunities, and inspiration this event provides.

Dutch Amaryllis Group Show

Another exhibition that Vitalii attends together with his team is the Dutch Amaryllis Group Show. This specialized event brings together growers and breeders to showcase the newest amaryllis varieties, compare trends, and exchange expertise. For our employees, it is a chance to witness firsthand how the industry evolves and to stay one step ahead, offering our customers the freshest innovations directly from the growers.

Discover the Beauty of Amaryllis

We invite you to explore our full catalog and choose from hundreds of carefully selected Amaryllis bulbs. Whether you are looking for a classic favorite or an exclusive new variety, you will find flowers that will surprise and inspire you.

The story of Amarylia Store began back in 2008 with a simple family idea — to create a small business that would bring joy and beauty into people’s lives. What started as just a few shelves with flower bulbs has, over the years, transformed into one of the largest online plant stores in Europe. From the very beginning, we were driven by one dream: to make the magic of flowers accessible to everyone. Today, that dream continues to grow, inspiring gardeners across Europe to “Grow Your Dreams” with us.